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At IBC2023 in Amsterdam, Scott Young, SVP Content and Production, Warner Bros. Discovery Eurosport, and Matt McDonald, Group SVP EMEA Broadcast Services, at Warner Bros.
IBC2023: The aim of this challenge is to broadcast digital twin XR Sports, including combat MMA (mixed martial arts), and the progressive AR techno-sport HADO into a live, immersive 3D world with high-end graphics, virtual advertising, spatial.