At IBC2022 in Amsterdam, Simon Westland, Channel Marketing Director, Blackmagic, outlined what the company was announcing at the show.
In an IBC Accelerators first, the 2024 Programme featured three very special Challenges under an umbrella theme of ‘AI Media Production Lab’, featuring an all-star cast of Champions and Participants
"Migrating your media production to a decentralised infrastructure expands capabilities but introduces new complexities. But what if it could be simplified while introducing new opportunities at scale? Imagine managing your entire production