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IBC2023: As linear broadcasts convert to streaming, revenues from advertising and sponsorship are being lost. This project aims to demonstrate that additional revenue and a ROI can be achieved through personalising viewer engagement.
IBC2023: The aim of this challenge is to broadcast digital twin XR Sports, including combat MMA (mixed martial arts), and the progressive AR techno-sport HADO into a live, immersive 3D world with high-end graphics, virtual advertising, spatial.