CE Hub Theatre, 17:00 16 Sep 2019. Speaker: Valerie Allié (Research & Innovation Technical Area Leader, Interdigital).
IBC2023: As linear broadcasts convert to streaming, revenues from advertising and sponsorship are being lost. This project aims to demonstrate that additional revenue and a ROI can be achieved through personalising viewer engagement.
At IBC2023 in Amsterdam, Jamie Allan, Head of Media and Entertainment, EMEA, NVIDIA, outlined some of the company's highlights on their stand and their main focus at the show.
Leah Hooper Rosa, SVP, Head of Streaming EMEA, Warner Bros. Discovery, explained how the company tries to differentiate its streaming service in a crowded marketplace at IBC2023 in Amsterdam. Warner Bros.