Key Moment: WPP and Major Ad Firms Adopt Gen AI for Marketing Revolution

The media and entertainment industry is undergoing a historic shift to a new age of Cloud TV for video distribution and monetization impacting content owners, aggregators, advertisers, and consumers. Across the globe

WatchParty product enables users to invite their friends and family to come together and watch live broadcasts or OTT from the comfort of their homes. It offers numerous use cases from watching sports events, entertainment shows, YouTube or user-gene

"In a highly competitive market, video providers need to deliver excellent user experience to customers who increasingly expect a personalised services. However, when service providers extend the personalised experience beyond their own platforms