TECH ADVANCES

AWS showcases wide range of cloud and AI solutions

AWS, headline sponsor of the AI Tech Zone at IBC2024, showcased 50 demonstrations featuring 60 partners across six AWS for Media & Entertainment solution areas, including cloud and generative AI.

Accelerator session - Evolution of the Control Room - Leveraging XR, Voice, AI & HTML-Based Graphics Solutions - Highlight B

This groundbreaking Challenge combined two original Accelerator 2024 proposals into one overarching project with two key R&D streams that explored the evolution of live production workflows: one focussing on the Control Room

Accelerator session - Evolution of the Control Room - Leveraging XR, Voice, AI & HTML-Based Graphics Solutions - Highlight A

This groundbreaking Challenge combined two original Accelerator 2024 proposals into one overarching project with two key R&D streams that explored the evolution of live production workflows: one focussing on the Control Room

AI in Broadcasting: Personalisation at Lightning Speed – Balancing Innovation, Privacy, and Ethics

This conversation delves into the transformative impact of AI on the broadcasting industry, focusing on two key areas: hyper-personalized content delivery and rapid video publishing.

Transform Your Media: Create and Share XR content with AI-Powered Tools

XReco will pave the way for lifting the use of XR media content from being occasionally involved in media production to being regularly integrated in the media industry. The demo and presentation will show how the XR Media Ecosystem will support that

Bridging AI and User Experience: Practical Tips for Editors

Content recommendation and user experience personalization powered by AI offers numerous benefits, but they also raise concerns, particularly regarding editorial control. In this session we discuss how the complex world of content promotion.

How AI adoption acceleration is game changing in future proof M&E enterprises

"The Media Industry is moving rapidly to develop and leverage AI capabilities into their productions, services, and operations. With this come new frontiers and challenges that customers need to respond to.

AI in Production – training and targeting - Highlight B

AI in Production – training and targeting - Highlight A

How can storytellers use AI without losing creativity?

Damien Viel, Chief Digital and Marketing Officer, Banijay Entertainment, said huge gains can be made through digital transformation but storytellers have to safeguard their art while embracing the potential of AI at scale.

AI Dubbing in Action

Join ElevenLabs, the leader in AI audio, for a live demo of their Dubbing Studio platform. Learn how top-tier creators and studios are expanding their reach using this cutting-edge tool

SMPTE highlights how AI, industry standards and virtual production impact media industry

IBC2024 co-owner SMPTE highlighted the transformative effects of AI, industry standards and virtual production on the media industry in Amsterdam. SMPTE, which represents media professionals, technologists and engineers.