TECH ADVANCES

"Why has FAST been less successful in Europe compared with the US so far? Can FAST increase its share of the continent’s media market? OKAST, the white-label OTT platform that runs 70 premium FAST channels and is a founding partner of the FAST4EU

In the ever-evolving landscape of the Media sector AI has brought significant changes, not only for content generation but also in transforming the whole content supply chain, as proved by ADVisor

Weighing up the right balance for human-machine collaboration, Andy Hood from WPP shares what he believes to be the right formula combing people, platform and skills, saying, "AI did not create this work, PEOPLE created this work, using AI."

In a keynote exploring the intersection of AI and creativity, Andy Hood from WPP says the current human-machine collaboration has been long-anticipated and planned, sharing that, "the best people - with the best tools - do the best work. "

IBC2024 in Amsterdam featured the IBC AI Tech Zone showcasing the latest innovations and technologies relating to generative AI.

IBC2024 in Amsterdam featured the IBC AI Tech Zone showcasing the latest innovations and technologies relating to generative AI.

As opportunities to commercialise international rights across different channels grow, the need for scalable, cost-effective localisation solutions has never been greater. This panel explores how advancements in synthetic voice technology

Debates over the opportunities and threats posed AI that can produce creative output almost indistinguishable from human efforts are bubbling across the industry. AI's impact on content creation and creativity is multifaceted.

Generative AI is transforming the media and entertainment industry by enabling hyper-personalization, dynamic content, and immersive experiences. This session covers best practices for selecting, adopting, and deploying generative AI technologies

In this fascinating two paper session we look at streaming from both ends; at one end AWS shares its engineering insights and experiences in facilitating streaming at “mega-concurrency scale” where in India, cricket drives huge traffic surges

Discover how the media & entertainment market is set to exceed $1 trillion in 2024, driven by the explosive growth in streaming video. Explore the evolving business models, including advertising, FAST, and hybrid models, shaping the industry.

AWS, headline sponsor of the AI Tech Zone at IBC2024, showcased 50 demonstrations featuring 60 partners across six AWS for Media & Entertainment solution areas, including cloud and generative AI.