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At IBC2023 in Amsterdam, Inga Alika-Stroda, Entertainment & TV Business Director, Tet, and Kevin C.H. Lee, General Manager, BlendVision, explored how OTT video service providers meet the challenges of fragmentation.
IBC2023: As linear broadcasts convert to streaming, revenues from advertising and sponsorship are being lost. This project aims to demonstrate that additional revenue and a ROI can be achieved through personalising viewer engagement.