IBC2022: At IBC2022 in Amsterdam, WorldDAB hosted a key session on the opportunities of DAB+ digital radio. Jacqueline Bierhorst, Project Director - Digital Radio NL - explained how audiences are responding to DAB+, the new features of the...
Gen AI Transforms Marketing Landscape
WPP Harnesses AI for Personalized Ad Campaigns #WPP #AI #Marketing #AdTargeting #Personalization #ImageRecognition #GumGum #LeadGeneration #CustomerAcquisition #CampaignOptimization
The media and entertainment industry is undergoing a historic shift to a new age of Cloud TV for video distribution and monetization impacting content owners, aggregators, advertisers, and consumers. Across the globe