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Unlocking new pathways to monetisation with AI and the cloud

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The broadcasting model is rapidly evolving, with players like Amazon Prime, Netflix, and even influencers like Casemio acquiring long-term rights to premier sports properties.

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Following a roundtable on AI at IBC2025, Marcin Remarczyk, Head of Media Consulting EMEA at Cognizant, shared the talking points that were top of mind for the media and entertainment leaders in attendance.

Following a roundtable on AI at IBC2025, Marcin Remarczyk, Head of Media Consulting EMEA at Cognizant, shared the talking points that were top of mind for the media and entertainment leaders in attendance.

Key Moment: "You can literally start a war with some hallucinations": Fred Petitpont on AI risks

"You can literally start a war with some hallucinations": Fred Petitpont warns of AI dangers

Key Moment: "You can literally start a war with some hallucinations": Fred Petitpont on AI risks

"You can literally start a war with some hallucinations": Fred Petitpont warns of AI dangers

The Frontier of Creativity: Making the Leap with AI to What’s Next

The Frontier of Creativity: Making the Leap with AI to What’s Next

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