With the rise in popularity of streaming services such as the BBC iPlayer and Netflix , personalisation is key to engaging mass audiences with content tailored to individual preferences to enhance the interest in news, drama, and educational content
IBC is run by the industry, for the industry. Six leading international bodies are the partners behind IBC, representing both exhibitors and visitors. Their insights ensure that the annual convention is always relevant, comprehensive and timely. It is with their support that IBC remains the leading international forum for everyone involved in content creation, management and delivery.
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