In a keynote address at IBC2024 in Amsterdam, Andy Hood, VP Emerging Technologies, WPP, stated that AI opens new possibilities for experimental creativity by enabling creators to explore unconventional ideas, styles, and techniques.
Following a roundtable on AI at IBC2025, Marcin Remarczyk, Head of Media Consulting EMEA at Cognizant, shared the talking points that were top of mind for the media and entertainment leaders in attendance.
"You can literally start a war with some hallucinations": Fred Petitpont on AI risks #AIRisks #MachineLearning #AIQuality #LLMs #AIHallucinations