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Human-machine collaboration is the future for AI

2:21

In a keynote address at IBC2024 in Amsterdam, Andy Hood, VP Emerging Technologies, WPP, stated that AI opens new possibilities for experimental creativity by enabling creators to explore unconventional ideas, styles, and techniques.

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Following a roundtable on AI at IBC2025, Marcin Remarczyk, Head of Media Consulting EMEA at Cognizant, shared the talking points that were top of mind for the media and entertainment leaders in attendance.

Following a roundtable on AI at IBC2025, Marcin Remarczyk, Head of Media Consulting EMEA at Cognizant, shared the talking points that were top of mind for the media and entertainment leaders in attendance.

The Frontier of Creativity: Making the Leap with AI to What’s Next

The Frontier of Creativity: Making the Leap with AI to What’s Next

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Our AI-curated highlights reel featuring top industry figures and thought leadership, sharing their views on connective tech at IBC2025.

Connective Tech 10 min version

Our AI-curated highlights reel featuring top industry figures and thought leadership, sharing their views on connective tech at IBC2025.

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