"While live sport is a commercial driver for many OTT services, handling peak traffic remains a significant challenge. The current ecosystem is built around content providers at one end, operators at the other with content delivery networks (CDNs)
Following a roundtable on AI at IBC2025, Marcin Remarczyk, Head of Media Consulting EMEA at Cognizant, shared the talking points that were top of mind for the media and entertainment leaders in attendance.
When a story is breaking your workflow can’t slow you down.
'It takes as much energy to develop a system that will explain the decision': Petitpont on AI quality