How media companies can find value in AI today

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Google and information technology services and consulting company Cognizant in a round-table at IBC2024 in Amsterdam looked beyond the hype of artificial intelligence and asked how the media industry can true value in AI today.

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Following a roundtable on AI at IBC2025, Marcin Remarczyk, Head of Media Consulting EMEA at Cognizant, shared the talking points that were top of mind for the media and entertainment leaders in attendance.

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How media companies can find value in AI today

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