IBC2019 Conference Keynote: Hollywood’s vision for the future of production in 2030

The Frontier of Creativity: Making the Leap with AI to What’s Next

Cognizant1

Following a roundtable on AI at IBC2025, Marcin Remarczyk, Head of Media Consulting EMEA at Cognizant, shared the talking points that were top of mind for the media and entertainment leaders in attendance.

Agentic AI 101: Building AI Agents

Curious about AI agents but not sure where to start? This session is designed to guide media professionals through the fundamentals of planning and creating AI agents. We’ll break down the basics of agentic AI