IBC2018 Shorts: Interview with John Ive and Paolo Pescatore

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John Ive (Director, Technology & Strategic Insight, IABM) and Paolo Pescatore (Tech, Media & Telco analyst).

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Curious about AI agents but not sure where to start? This session is designed to guide media professionals through the fundamentals of planning and creating AI agents. We’ll break down the basics of agentic AI

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Summary: 'We reached some 0.42 days of content analysis in a single day': Fred Petitpont on AI video processing

'It takes as much energy to develop a system that will explain the decision': Petitpont on AI quality

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Connective Tech 10 min version

Our AI-curated highlights reel featuring top industry figures and thought leadership, sharing their views on connective tech at IBC2025.

Connective Tech 10 min version

Our AI-curated highlights reel featuring top industry figures and thought leadership, sharing their views on connective tech at IBC2025.

10:08

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Business Knowledge for the Global Media, Entertainment & Technology Community

IBC2018 Shorts: Interview with John Ive and Paolo Pescatore

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Agentic AI 101: Building AI Agents

Summary: 'We reached some 0.42 days of content analysis in a single day': Fred Petitpont on AI video processing

Connective Tech 10 min version

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