Chair - Mark Smith Panellists Paolo Pescatore Matt Stagg, BT Sport Jean Coffey, Jukin Media Christian Harris, Three
As mixed monetisation models – combinations of SVOD, AVOD & FAST – becoming the norm, service providers need to find ways to measure ARPU across different monetization models.
At IBC2023 in Amsterdam, Glodina Connan-Lostanlen, Chief Process Officer, Imagine Communications, outlined some of the company's highlights on their stand and their main focus at the show.
In this session you will learn about key principles of building successful platforms in order to drive engagement and enhance monetisation opportunities.