Is in-game advertising a game-changer?

The media and entertainment industry is undergoing a historic shift to a new age of Cloud TV for video distribution and monetization impacting content owners, aggregators, advertisers, and consumers. Across the globe

Hyper-personalization has become the new hot-button in media and entertainment, and now it takes on a new face through natural digital human avatars. This talk explores the latest advancements in digital human technology

"In a highly competitive market, video providers need to deliver excellent user experience to customers who increasingly expect a personalised services. However, when service providers extend the personalised experience beyond their own platforms