IBC2023: Responsive Narrative Factory plans to deliver the right narrative for any consumer in real time via a metadata-powered content fast-track, to demonstrate a new component-based approach.
At IBC2023 in Amsterdam, Jamie Allan, Head of Media and Entertainment, EMEA, NVIDIA, outlined some of the company's highlights on their stand and their main focus at the show.
IBC2023: TV streaming services and adverts are increasingly served through gaming consoles, while gaming-based content served on the big screen continues to attract large audiences.
IBC2023: As linear broadcasts convert to streaming, revenues from advertising and sponsorship are being lost. This project aims to demonstrate that additional revenue and a ROI can be achieved through personalising viewer engagement.