At IBC2023 in Amsterdam, Randall Bapst, CEO, AiBUY, outlined some of the company's highlights on their stand and their main focus at the show.
IBC2023: As linear broadcasts convert to streaming, revenues from advertising and sponsorship are being lost. This project aims to demonstrate that additional revenue and a ROI can be achieved through personalising viewer engagement.
IBC2023: TV streaming services and adverts are increasingly served through gaming consoles, while gaming-based content served on the big screen continues to attract large audiences.