"Most media companies use monetization models based on either their audience or their content. The more narrowly defined a monetisation model is, the more revenue opportunities can be missed."
IBC2023: Responsive Narrative Factory plans to deliver the right narrative for any consumer in real time via a metadata-powered content fast-track, to demonstrate a new component-based approach.
At IBC2023 in Amsterdam, Randall Bapst, CEO, AiBUY, outlined some of the company's highlights on their stand and their main focus at the show.
IBC2023: As linear broadcasts convert to streaming, revenues from advertising and sponsorship are being lost. This project aims to demonstrate that additional revenue and a ROI can be achieved through personalising viewer engagement.