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Leah Hooper Rosa, SVP, Head of Streaming EMEA, Warner Bros. Discovery, explained how the company tries to differentiate its streaming service in a crowded marketplace at IBC2023 in Amsterdam. Warner Bros.
IBC2023: The aim of this challenge is to broadcast digital twin XR Sports, including combat MMA (mixed martial arts), and the progressive AR techno-sport HADO into a live, immersive 3D world with high-end graphics, virtual advertising, spatial.