At IBC2022 in Amsterdam, Lewis Smithingham, Senior Vice President of Innovation & Creative Solutions at digital-first marketing and advertising services company, Media Monks, explained how technology and connectivity is driving the rise of the...
At IBC2023 in Amsterdam, Randall Bapst, CEO, AiBUY, outlined some of the company's highlights on their stand and their main focus at the show.
IBC2023: As linear broadcasts convert to streaming, revenues from advertising and sponsorship are being lost. This project aims to demonstrate that additional revenue and a ROI can be achieved through personalising viewer engagement.