At IBC2022 in Amsterdam, Deep Bagchee, Chief Product Officer at ITV, outlined the company's plans to supercharge streaming, explaining how significant content investment, a redesigned product and live and Free Ad-supported Streaming TV (FAST)...
"In a highly competitive market, video providers need to deliver excellent user experience to customers who increasingly expect a personalised services. However, when service providers extend the personalised experience beyond their own platforms
The media and entertainment industry is undergoing a historic shift to a new age of Cloud TV for video distribution and monetization impacting content owners, aggregators, advertisers, and consumers. Across the globe