At IBC2022 in Amsterdam, Deep Bagchee, Chief Product Officer at ITV, outlined the company's plans to supercharge streaming, explaining how significant content investment, a redesigned product and live and Free Ad-supported Streaming TV (FAST)...
WPP Harnesses AI for Personalized Ad Campaigns #WPP #AI #Marketing #AdTargeting #Personalization #ImageRecognition #GumGum #LeadGeneration #CustomerAcquisition #CampaignOptimization
The media and entertainment industry is undergoing a historic shift to a new age of Cloud TV for video distribution and monetization impacting content owners, aggregators, advertisers, and consumers. Across the globe
WatchParty product enables users to invite their friends and family to come together and watch live broadcasts or OTT from the comfort of their homes. It offers numerous use cases from watching sports events, entertainment shows, YouTube or user-gene