Scott Campbell (Strategy Consultant ,Accenture) and Gregory Shaw (Manager, Accenture Strategy, Communications, Media and Technology, Accenture).
The media and entertainment industry is undergoing a historic shift to a new age of Cloud TV for video distribution and monetization impacting content owners, aggregators, advertisers, and consumers. Across the globe
IBC2023: TV streaming services and adverts are increasingly served through gaming consoles, while gaming-based content served on the big screen continues to attract large audiences.