Mike Zink (VP, Technology, Warner Bros) and Maria Rua Aguete (Technology Fellow and Executive Director, Media).
"In a highly competitive market, video providers need to deliver excellent user experience to customers who increasingly expect a personalised services. However, when service providers extend the personalised experience beyond their own platforms
The media and entertainment industry is undergoing a historic shift to a new age of Cloud TV for video distribution and monetization impacting content owners, aggregators, advertisers, and consumers. Across the globe
Gen AI Transforms Marketing Landscape