Featured Sessions, Room E102, 12:15 13 Sep 2019. Speakers: Rory McVicar (CenturyLink) and Bob Hannent (DAZN).
Gen AI Transforms Marketing Landscape
WPP Harnesses AI for Personalized Ad Campaigns #WPP #AI #Marketing #AdTargeting #Personalization #ImageRecognition #GumGum #LeadGeneration #CustomerAcquisition #CampaignOptimization
The media and entertainment industry is undergoing a historic shift to a new age of Cloud TV for video distribution and monetization impacting content owners, aggregators, advertisers, and consumers. Across the globe