Featured Sessions, Room E102, 11:15 13 Sep 2019. Speaker: Steeve Huin (Irdeto).
IBC2023: As linear broadcasts convert to streaming, revenues from advertising and sponsorship are being lost. This project aims to demonstrate that additional revenue and a ROI can be achieved through personalising viewer engagement.
At IBC2023 in Amsterdam, Randall Bapst, CEO, AiBUY, outlined some of the company's highlights on their stand and their main focus at the show.
IBC2023: TV streaming services and adverts are increasingly served through gaming consoles, while gaming-based content served on the big screen continues to attract large audiences.