CONSUMPTION

IBC2023: As linear broadcasts convert to streaming, revenues from advertising and sponsorship are being lost. This project aims to demonstrate that additional revenue and a ROI can be achieved through personalising viewer engagement.

IBC2023: The aim of this challenge is to broadcast digital twin XR Sports, including combat MMA (mixed martial arts), and the progressive AR techno-sport HADO into a live, immersive 3D world with high-end graphics, virtual advertising, spatial.

IBC2023: Responsive Narrative Factory plans to deliver the right narrative for any consumer in real time via a metadata-powered content fast-track, to demonstrate a new component-based approach.

At IBC2023 in Amsterdam, Randall Bapst, CEO, AiBUY, outlined some of the company's highlights on their stand and their main focus at the show.

At IBC2023 in Amsterdam, Randall Bapst, CEO, AiBUY, outlined some of the company's highlights on their stand and their main focus at the show.

Leah Hooper Rosa, SVP, Head of Streaming EMEA, Warner Bros. Discovery, explained how the company tries to differentiate its streaming service in a crowded marketplace at IBC2023 in Amsterdam. Warner Bros.

At IBC2023 in Amsterdam, Jamie Allan, Head of Media and Entertainment, EMEA, NVIDIA, outlined some of the company's highlights on their stand and their main focus at the show.

At IBC2023 in Amsterdam, Jamie Allan, Head of Media and Entertainment, EMEA, NVIDIA, outlined some of the company's highlights on their stand and their main focus at the show.

"Most media companies use monetization models based on either their audience or their content. The more narrowly defined a monetisation model is, the more revenue opportunities can be missed."

IBC2023: Broadcasters are custodians of huge volumes of first-party data, and industry leaders are seeking privacy-compliant solutions to unlock more value, improve collaboration with advertisers.

As the diversification of content and distribution methods continues, converged workflows are a necessity for global media companies to excel in a complex market.

Leah Hooper Rosa, SVP, Head of Streaming EMEA, Warner Bros. Discovery, explained how the company tries to differentiate its streaming service in a crowded marketplace at IBC2023 in Amsterdam.