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IBC2018 Conference Shorts: Reaching Gen Alpha: How to captivate kids

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Audience: Engage. Influence. Grow., Room E102, 11:30 15th September 2018. Speakers: Jodie Morris (Beano), Miki Chojnacka (Hopster), Rob Lowe (Lego) and Yesmin Kunter (Play to Innovate).

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