Is internet advertising broken or can it be fixed? As viewing shifts to mobile and ad spend shifts to programmatic, can traditional media owners fund investment in quality of content? Can the challenges of ad-blocking, fraud and bots be overcome?
The Telco Interview: Understanding the strategy of Deutsche Telekom. Platform Futures: IBC 2016 Forum Thursday 8th 1400-1430
How do you get people to watch your content in a multiplatform world? What do best-in-class broadcasters do to build hype, drive audiences, and get people in front of a screen of their choosing? FORUM SUN 1015-1130