Is internet advertising broken or can it be fixed? As viewing shifts to mobile and ad spend shifts to programmatic, can traditional media owners fund investment in quality of content? Can the challenges of ad-blocking, fraud and bots be overcome?
How do you get people to watch your content in a multiplatform world? What do best-in-class broadcasters do to build hype, drive audiences, and get people in front of a screen of their choosing? FORUM SUN 1015-1130
We invite five executives to make sense of what we’ve seen at IBC. The trends that matter and the developments that will make a difference. FORUM MON 1130-1300
What's really happening to TV consumption? Is linear TV really doomed? Is YouTube the future? What do the numbers really tell us? A panel of leading experts tells us the real story and paint a credible picture of the future of the TV market.