Linear TV measurement used to be straightforward and simple but measurement is becoming a mess, lost in a maze of new devices, twin-screening, catch up, simulcast and multi-screen viewing. How does AV audience measurement need to change to catch up?
How do you get people to watch your content in a multiplatform world? What do best-in-class broadcasters do to build hype, drive audiences, and get people in front of a screen of their choosing? FORUM SUN 1015-1130
How do broadcasters use social platforms like Twitter, Facebook, Snapchat and Youtube to engage audiences and super-serve the fans? Leading TV executives and major internet platforms explore best practice for building and talking to your fan base.