What are the most exciting new developments in TV and video advertising - on and off the big screen? Leading industry participants tell us their views on the next big thing - and what it will mean for the future of the TV market. FORUM FRI 1630-1730
Keynote: Erik Huggers, CEO, Vevo
Is internet advertising broken or can it be fixed? As viewing shifts to mobile and ad spend shifts to programmatic, can traditional media owners fund investment in quality of content? Can the challenges of ad-blocking, fraud and bots be overcome?
How do broadcasters use social platforms like Twitter, Facebook, Snapchat and Youtube to engage audiences and super-serve the fans? Leading TV executives and major internet platforms explore best practice for building and talking to your fan base.