We invite five executives to make sense of what we’ve seen at IBC. The trends that matter and the developments that will make a difference. FORUM MON 1130-1300
Linear TV measurement used to be straightforward and simple but measurement is becoming a mess, lost in a maze of new devices, twin-screening, catch up, simulcast and multi-screen viewing. How does AV audience measurement need to change to catch up?
How can social influencers benefit your brand? This panel will look at the new millennial TV habits and the rise of YouTube influencers. Discussing how brands can connect and collaborate with online talent in innovative ways.
What are the most exciting new developments in TV and video advertising - on and off the big screen? Leading industry participants tell us their views on the next big thing - and what it will mean for the future of the TV market. FORUM FRI 1630-1730