We invite five executives to make sense of what we’ve seen at IBC. The trends that matter and the developments that will make a difference. FORUM MON 1130-1300
How do broadcasters use social platforms like Twitter, Facebook, Snapchat and Youtube to engage audiences and super-serve the fans? Leading TV executives and major internet platforms explore best practice for building and talking to your fan base.
Linear TV measurement used to be straightforward and simple but measurement is becoming a mess, lost in a maze of new devices, twin-screening, catch up, simulcast and multi-screen viewing. How does AV audience measurement need to change to catch up?