Is internet advertising broken or can it be fixed? As viewing shifts to mobile and ad spend shifts to programmatic, can traditional media owners fund investment in quality of content? Can the challenges of ad-blocking, fraud and bots be overcome?
How can social influencers benefit your brand? This panel will look at the new millennial TV habits and the rise of YouTube influencers. Discussing how brands can connect and collaborate with online talent in innovative ways.
What are the most exciting new developments in TV and video advertising - on and off the big screen? Leading industry participants tell us their views on the next big thing - and what it will mean for the future of the TV market. FORUM FRI 1630-1730