Keynote: Erik Huggers, CEO, Vevo
How can social influencers benefit your brand? This panel will look at the new millennial TV habits and the rise of YouTube influencers. Discussing how brands can connect and collaborate with online talent in innovative ways.
Is internet advertising broken or can it be fixed? As viewing shifts to mobile and ad spend shifts to programmatic, can traditional media owners fund investment in quality of content? Can the challenges of ad-blocking, fraud and bots be overcome?
What's really happening to TV consumption? Is linear TV really doomed? Is YouTube the future? What do the numbers really tell us? A panel of leading experts tells us the real story and paint a credible picture of the future of the TV market.