We invite five executives to make sense of what we’ve seen at IBC. The trends that matter and the developments that will make a difference. FORUM MON 1130-1300
What's really happening to TV consumption? Is linear TV really doomed? Is YouTube the future? What do the numbers really tell us? A panel of leading experts tells us the real story and paint a credible picture of the future of the TV market.
Linear TV measurement used to be straightforward and simple but measurement is becoming a mess, lost in a maze of new devices, twin-screening, catch up, simulcast and multi-screen viewing. How does AV audience measurement need to change to catch up?