What are the most exciting new developments in TV and video advertising - on and off the big screen? Leading industry participants tell us their views on the next big thing - and what it will mean for the future of the TV market. FORUM FRI 1630-1730
Is internet advertising broken or can it be fixed? As viewing shifts to mobile and ad spend shifts to programmatic, can traditional media owners fund investment in quality of content? Can the challenges of ad-blocking, fraud and bots be overcome?
Which new TV and video ad products will attract the most investment from agencies and advertisers? We pitch five new ad products to a panel of agencies and advertisers who decide where to invest their client's ad budgets. FORUM SAT 1645-1740