Is internet advertising broken or can it be fixed? As viewing shifts to mobile and ad spend shifts to programmatic, can traditional media owners fund investment in quality of content? Can the challenges of ad-blocking, fraud and bots be overcome?
A new generation of content formats, navigation and control interfaces, and multi-platform experiences are making their way into the market. A panel of industry experts will guide us into the future, painting a picture of the TV viewing of tomorrow.
How do broadcasters use social platforms like Twitter, Facebook, Snapchat and Youtube to engage audiences and super-serve the fans? Leading TV executives and major internet platforms explore best practice for building and talking to your fan base.