How do broadcasters use social platforms like Twitter, Facebook, Snapchat and Youtube to engage audiences and super-serve the fans? Leading TV executives and major internet platforms explore best practice for building and talking to your fan base.
The Telco Interview: Understanding the strategy of Deutsche Telekom. Platform Futures: IBC 2016 Forum Thursday 8th 1400-1430
What are the most exciting new developments in TV and video advertising - on and off the big screen? Leading industry participants tell us their views on the next big thing - and what it will mean for the future of the TV market. FORUM FRI 1630-1730