How do you get people to watch your content in a multiplatform world? What do best-in-class broadcasters do to build hype, drive audiences, and get people in front of a screen of their choosing? FORUM SUN 1015-1130
Is internet advertising broken or can it be fixed? As viewing shifts to mobile and ad spend shifts to programmatic, can traditional media owners fund investment in quality of content? Can the challenges of ad-blocking, fraud and bots be overcome?
Linear TV measurement used to be straightforward and simple but measurement is becoming a mess, lost in a maze of new devices, twin-screening, catch up, simulcast and multi-screen viewing. How does AV audience measurement need to change to catch up?