Linear TV measurement used to be straightforward and simple but measurement is becoming a mess, lost in a maze of new devices, twin-screening, catch up, simulcast and multi-screen viewing. How does AV audience measurement need to change to catch up?
A new generation of content formats, navigation and control interfaces, and multi-platform experiences are making their way into the market. A panel of industry experts will guide us into the future, painting a picture of the TV viewing of tomorrow.
What's really happening to TV consumption? Is linear TV really doomed? Is YouTube the future? What do the numbers really tell us? A panel of leading experts tells us the real story and paint a credible picture of the future of the TV market.