A new generation of content formats, navigation and control interfaces, and multi-platform experiences are making their way into the market. A panel of industry experts will guide us into the future, painting a picture of the TV viewing of tomorrow.
Is internet advertising broken or can it be fixed? As viewing shifts to mobile and ad spend shifts to programmatic, can traditional media owners fund investment in quality of content? Can the challenges of ad-blocking, fraud and bots be overcome?
How do you get people to watch your content in a multiplatform world? What do best-in-class broadcasters do to build hype, drive audiences, and get people in front of a screen of their choosing? FORUM SUN 1015-1130