Linear TV measurement used to be straightforward and simple but measurement is becoming a mess, lost in a maze of new devices, twin-screening, catch up, simulcast and multi-screen viewing. How does AV audience measurement need to change to catch up?
The Cloud changes the way businesses are run. Many organisations are not ready for that. Don’t be left behind, it may make the difference between success and obsolescence. What are the opportunities and the challenges? Forum Friday 9th 1130-1300
Is internet advertising broken or can it be fixed? As viewing shifts to mobile and ad spend shifts to programmatic, can traditional media owners fund investment in quality of content? Can the challenges of ad-blocking, fraud and bots be overcome?