Linear TV measurement used to be straightforward and simple but measurement is becoming a mess, lost in a maze of new devices, twin-screening, catch up, simulcast and multi-screen viewing. How does AV audience measurement need to change to catch up?
How can social influencers benefit your brand? This panel will look at the new millennial TV habits and the rise of YouTube influencers. Discussing how brands can connect and collaborate with online talent in innovative ways.