How do broadcasters use social platforms like Twitter, Facebook, Snapchat and Youtube to engage audiences and super-serve the fans? Leading TV executives and major internet platforms explore best practice for building and talking to your fan base.
Linear TV measurement used to be straightforward and simple but measurement is becoming a mess, lost in a maze of new devices, twin-screening, catch up, simulcast and multi-screen viewing. How does AV audience measurement need to change to catch up?
Is internet advertising broken or can it be fixed? As viewing shifts to mobile and ad spend shifts to programmatic, can traditional media owners fund investment in quality of content? Can the challenges of ad-blocking, fraud and bots be overcome?