Is internet advertising broken or can it be fixed? As viewing shifts to mobile and ad spend shifts to programmatic, can traditional media owners fund investment in quality of content? Can the challenges of ad-blocking, fraud and bots be overcome?
Linear TV measurement used to be straightforward and simple but measurement is becoming a mess, lost in a maze of new devices, twin-screening, catch up, simulcast and multi-screen viewing. How does AV audience measurement need to change to catch up?
What's really happening to TV consumption? Is linear TV really doomed? Is YouTube the future? What do the numbers really tell us? A panel of leading experts tells us the real story and paint a credible picture of the future of the TV market.