Linear TV measurement used to be straightforward and simple but measurement is becoming a mess, lost in a maze of new devices, twin-screening, catch up, simulcast and multi-screen viewing. How does AV audience measurement need to change to catch up?
Which new TV and video ad products will attract the most investment from agencies and advertisers? We pitch five new ad products to a panel of agencies and advertisers who decide where to invest their client's ad budgets. FORUM SAT 1645-1740
Is internet advertising broken or can it be fixed? As viewing shifts to mobile and ad spend shifts to programmatic, can traditional media owners fund investment in quality of content? Can the challenges of ad-blocking, fraud and bots be overcome?